Course Reps

A decline in Student Rep sign-ups over two years highlighted the need for a fresh approach. The previous branding felt corporate and uninspiring, relying on generic stock imagery and muted colours. I rebranded the Course Rep campaign with bold, late-90s and early-00s-inspired visuals to create a vibrant, fun, and welcoming identity that resonated with students.

The result was a 12% increase in sign-ups and stronger engagement from previously disconnected courses, with overwhelmingly positive feedback from both students and staff.