Freshers Week ‘23

This campaign promoted awareness of the Students’ Union to new students. The existing Freshers’ creative felt outdated by 2023, so the goal was to deliver a fun, youthful rebrand. After reviewing trends with the team, we chose a collage-style, neon cut-out look reflecting the popular Y2K aesthetic.

The result: all Freshers events sold out, with strong ticket sales and highly positive student feedback on the design, contributing to the campaign’s success.