UCASU Election ‘24

My final flagship project at UCASU, this bold, puzzle-themed campaign positioned every student as a vital piece of the bigger picture. I created a vibrant identity using neon pinks, greens and blues to grab attention and drive action across digital and print.

From social content, digital posters, and web design to email campaigns, stickers, vinyls, and table talkers — every asset worked together to boost engagement and participation.

The results:
📈 Presidential candidates up 63%
📈 Campus officer candidates up 27%
🗳️ Individual voters increased 56%
✅ Voter turnout hit 16% — one of UCASU’s highest in years

Social Media Design

Print & Digital Design

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